Why is InVideo.io making millions?

InVideo, founded in 2017, is a significant player in the AI-driven video creation industry.
In 2024 they reported ARR revenue of $30+ million

Making videos is difficult: What makes a good video?

Creating high-quality videos is a time-consuming and complex process, as many of you may know. A good video requires:

• Engaging Storytelling — A clear narrative that keeps viewers hooked.
• High-Quality Footage — Professionally shot or well-edited visuals.
• Smooth Editing — Seamless transitions, effects, and pacing.
• Background Music & Sound Effects — Enhancing the mood and engagement.
• Captions & Voiceovers — Making content accessible and engaging.

For content creators, marketers, and businesses, producing videos at scale can be overwhelming.

What is InVideo.io?

InVideo.io is a Generative AI-powered text-to-video platform that allows users to create professional-quality videos with minimal effort. Founded in 2017, InVideo started as an enterprise-focused solution but later pivoted to serve both B2B and B2C markets.

Early website screen of InVideo

Source: Web Archive

The platform enables users to:

Convert text into engaging videos ✅

Use AI-powered video editing tools ✅

Add automated voiceovers in multiple languages ✅

Access a vast library of stock footage and templates ✅

With over 60,000 daily sign-ups, InVideo has become a go-to AI tool for creators looking to streamline their video production process, or use it as an extra tool for their video creating endeavours.

How does InVideo help?

InVideo simplifies video creation by leveraging AI and automation. Here’s how it helps:

1. AI-Powered Video Editing: Users can generate videos from text prompts, making it easy to create content without prior editing experience.

2. Time-Saving Automation: Instead of spending hours editing, InVideo allows users to create high-quality videos in minutes.

3. Stock Footage & AI-Generated Clips: The platform provides access to 16M+ stock media assets and AI-generated visuals, reducing the need for expensive shoots.

4. Voice Cloning & AI Voiceovers: Users can generate realistic voiceovers in multiple accents and languages, making content more engaging.

5. Affordable Pricing: With free and paid plans ranging from $0 to $96 per month, InVideo is accessible to both beginners and professionals. The pricing totally depends on the video creation time.

InVideo in action:

As Pickleball is a growing sport* I thought why not choose that, and see how good of a job can InVideo do to create a video of it.

I could not save it, as it required a pro plan but here is the output:

Multiple cool and useful edit options as well, that you expect it to have:

How does InVideo work in the backend according to me:

It is not so hard to figure out but here is how I think it works; here is a simplified flow, but it is obviously more complex than this:

This is somewhat how the free version works I think, but the paid version will be much better.

But as per this comment, maybe not? YouTube Comment

InVideo can definitely not do UI/UX that well. I have not seen any AI video tool do product videos as of now (let me know if you know of any).

Prompt: Make a video of the AI in Zoho Desk:

Not a bad job, but will we upload it for Zoho Desk Zia? Surely not.

How did InVideo make it from India?

Building a global SaaS company from India is challenging, but InVideo among many others cracked the code with:

Product-Led Growth: Instead of relying on heavy marketing, InVideo focused on building a superior product that attracted users organically.

SEO & Organic Traffic: InVideo mastered SEO-driven growth, bringing in 70,000+ daily organic visitors through high-ranking content.

Global Market Focus: While only 5% of revenue comes from India, InVideo’s primary markets include the US (50%), UK, Canada, Australia, and New Zealand, where customers are willing to pay for premium video tools.

Smart Fundraising & Scaling: InVideo raised $55M in funding, including a $35M Series B round, but remained capital-efficient, ensuring long-term sustainability.

Companies like InVideo

InVideo operates in a competitive space with several AI-driven video creation platforms, including:

• Canva: A comprehensive design platform offering video creation tools.
• Lumen5: Specializes in transforming text content into videos.
• Animoto: Provides user-friendly video creation with customizable templates.
• Pictory: Focuses on AI-driven video creation from text inputs.
• Synthesia: Offers AI-generated videos featuring lifelike avatars.
• Runway ML — AI-powered video editing and effects.
• Pika Labs — Generative AI for video creation.
• Rephrase.ai — AI-driven personalized video generation.
• CapCut — A popular video editing tool by ByteDance.

Despite competition, InVideo stands out due to its ease of use, affordability, and AI-powered automation.

Why are people choosing InVideo?

Ease of Use: No technical skills required — just type an idea, and AI generates a video.

Fast & Efficient: 80% of users create a better-quality video in under 3 minutes that can be refined to be better compared to traditional editing.

Affordable Pricing: Flexible plans cater to both casual creators and professional marketers.

AI-Powered Enhancements: From voice cloning to automated editing, InVideo makes video creation seamless.

Scalability: With Netflix-like documentary capabilities in the pipeline, InVideo is pushing the boundaries of AI-driven video production.

Conclusion:

InVideo is benefitting from the current AI wave/tsunami, making it easier and faster for creators to produce content. I do not think it is good or great videos but creating videos in minutes at least the first draft is surely a USP. Further, I did not cover about complete generative AI video creation or editing, but editing those videos and brining them together is a completely different ball game.

Please share your thoughts and experiences about InVideo or other AI video creation platforms in the comments below.

Sanket talks about how he got distribution right and he himself learnt SEO; as in his words “You cannot hire an SEO expert for 20–25 L; if they are actually an expert then they will be running their own firm earning 10x of that”.

So, they had a product that in this AI Wave was something people were looking and searching for; hence there was a pull they cracked distribution through SEO and other marketing channels; making InVideo millions…

I recommend viewing this podcast that Varun Mayya hosted with InVideo’s founder & CEO Sanket Shah:
This company added 200Cr of Software Revenue in 8 months. Here’s why.

Thanks for reading till the end,
Kavil Rawat.